Why Does a $44 Main Cost What It Does? A Head Chef Breaks Down Restaurant Pricing in NZ
You look at the menu, see $44 next to a piece of chicken, and think — that's a lot for chicken. Fair enough. From the outside, it looks like a markup. From inside the kitchen, it's closer to a math problem with very little room for error. Let me break it down the way I actually break it down when I'm pricing a menu. Food Cost Is Only the Start The rule of thumb in this industry is that food cost should sit around 28-33% of the menu price. So if that main costs $44, the raw ingredients — the protein, the veg, the sauce components, the garnish — should cost somewhere around $12-14 to plate. That already surprises people. Where does the rest go? Labour Isn't Just "The Chef Cooking It" That $44 main was touched by more people than you'd think: Someone butchered or portioned the protein Someone made the stock or sauce base, probably days in advance Someone prepped the veg and garnish The chef who fired it on the pass The person who plated it The waiter who ca...